01 The Portfolio
Brands we build.
Sourced from Korea to Spain — and increasingly, from India.
Otoki
Korea’s most loved food brandFood · Korea
Joayo
Premium Korean topokkiTopokki · Korea
Matamun
Korean plain topokkiTopokki · Korea
Caffino
Premium Indonesian premix coffeeCoffee · Indonesia
Indomie
Indonesia’s global noodle brandNoodles · Indonesia
Maggi
Premium Malaysian noodles & saucesNoodles & Sauces · Malaysia
Maepranom
Authentic Thai sauces & pastesSauces · Thailand
V7
Vitamin sparkling drinksBeverages · Egypt
Castillo de Salobreña
Non-alcoholic fruit wineBeverages · Spain
Habit
Global-cuisine pantry rangePantry · Global
Benefic Nutrition
Wellness nutritionNutrition · India
Ella Foods
Health-first foods, from the promoters of Bharat BiotechHealth Foods · IndiaNew mandates announced on signature
● The Khuben difference
Most distribution stops at the warehouse. Ours starts there.
Sampling, in-store theatre, consumer engagement and trade marketing — demand creation is built into every mandate, not billed as an extra.
02 The Company
Founded in 2023 to do one thing exceptionally well.
Khuben builds food and beverage brands in India. Import-led by design — with customs broking, freight and compliance in-house — we take a growing portfolio from Korea, Indonesia, Malaysia, Thailand, Egypt and Spain from port to shelf, across every meaningful retail channel in the country. The same engine is now open to Indian brands with national ambitions.
Distribution alone doesn’t build a brand. Alongside pan-India warehousing and a dedicated ground sales force, we invest where it counts: in-store visibility, sampling, consumer engagement and trade marketing — so our partners see sell-through, not just sell-in.
Khuben India Pvt Ltd
03 Capabilities
Built to build brands.
Brand building & marketing
In-store theatre, sampling, influencer and social programmes, PR, and representation at domestic and international trade fairs — planned and executed by our own team. We create demand, not just fulfil it.
Sales & distribution
A dedicated pan-India ground sales force working all twelve retail channels — from modern trade to quick commerce to smart stores — with personalised account service and a consistent 95%+ fill rate.
Import & logistics
Customs broking, freight forwarding and supply chain in-house. Full control from origin port, sharper landed costs.
Compliance
FSSAI, import approvals and labelling handled end-to-end. Shelf-ready, always.
04 Channels
One partner, every channel.
Modern trade
Premium national & regional chains
General trade
Premium standalone stores
HORECA
Hotels, restaurants, cafés, cloud kitchens
E-commerce
Amazon · Flipkart
Quick commerce
Blinkit · Zepto · Instamart · BigBasket · Amazon Now · Flipkart Minutes
Pharmacy
National pharmacy chains
Health & wellness stores
Specialty wellness retail
Gifting & corporate
Festive & corporate programmes
Direct-to-consumer
Brand-direct online & offline
Intelligent vending & smart stores
Automated & unmanned retail
B2B wholesale
Institutional & wholesale supply
Clean label platforms & stores
Natural & clean-label retail
● For brand principals
An India partner who treats your brand as its own.
Exclusive, single-point distribution with brand building built in — and national reach from day one.
Write to 121@khuben.com● For retailers, distributors & HORECA
Stock our brands.
Price lists, trade margins and dispatch timelines on request. One call covers the full portfolio.
WhatsApp +91 90760 07770